Are you going skiing for over £1000? You wouldn’t expect budget loo roll, so why settle for budget beer?!

(gruff voice)RETURN BOOKINGS I HEAR YOU SAY???!!!  

(normal yet strong and passionate voice) Yes indeed!!!! We all know it is the little details that make the difference, and result in return bookings... whether you are an Airline, Chalet Co, Masseuse (ahem), or a Restaurant...

WIN A FREE CASE OF ALEPINE DELIVERED TO YOUR CHALET IF YOU FORWARD THIS POST TO YOUR OPERATOR AND HELP US IMPROVE THE BEER SCENE IN THE ALPS…

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David HolmeComment
The difference between an elevator pitch and a chairlift pitch...

You are going to be bricking it, most likely hungover, smelling of the district line (you probably live in Fulham - kill me now), you are in a corporate environment, with collars and ties and have you got the right aftershave on? (You wear aftershave?!?) And then the CEO Angel investor is in the queue for the bar, or in a cliched world - in the lift (elevator) with you... and 5 other execs. You start to mumble something, and realise the moment has gone. Great pitch.

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David HolmeComment
£1300 for Kronenbourg... hmmm

The ski industry is ticking over, but still it is a luxurious holiday for the wealthy, or those that save up especially for it. And in an age where food and drink has been quietly having a revolution - you will not get away with pulling the wool over customers eyes when it comes to your selection of beers available in your “luxury chalet”. I want to explain why it is insulting to your clients to only have a choice of mainstream lagers on offer.

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David HolmeComment